Identify Your Best Customer with Customer 360 Dashboard in BI4Dynamics
What is Your Best Customer?
A question that many businesses ask themselves time and again is, “who is my best customer?” The answer isn’t always straightforward, as it isn’t a single criterion that defines the best customer.
Imagine having the answer to that question in just 30 seconds.
That’s where the Customer 360 Dashboard in BI4Dynamics comes into play.
Power BI and BI4Dynamics: A Perfect Synergy
BI4Dynamics has created a tabular model that connects seamlessly with Power BI, an industry-leading business analytics tool. This powerful combination facilitates a comprehensive view of your customer data.
Identifying the Best Domestic Customers
For instance, if you’re in search of the best domestic customers, the Customer Table on this platform is the right place to start.
A Deeper Dive into Customer Analysis
Once you’ve identified a potential best customer, you can dive deeper into their profile. This is where the Customer 360 view proves invaluable. It allows you to select a customer from the list and conduct an in-depth analysis.
Understanding Customer Ranking in Customer 360 Dashboard
The most vital piece of information on the dashboard is the customer ranking. This ranking tells us the customer’s position in the top 1% or at the bottom 100% of all customers. This ranking system is based on various factors, including sales, year-to-date sales, variance, variance percentage, sales growth, profitability, and receivables.
A Year-by-Year Customer Rating Display
The customer rating is also displayed year over year, allowing you to gauge a customer’s performance over time. For example, you may find that 2021 was a particularly good year for a given customer.
Gleaning Insights from Detailed Analysis
The platform allows you to slice and dice the data to gather insights on how successful the customer is at selling items or services, posting to the general ledger account, or issuing free text invoices.
A Look at Buying Patterns
The Items Sales section offers information on what customers are buying, providing useful insights into their purchasing patterns.
Utilizing Overview Table and Charting Trends
The overview table offers the same information in a summarized form. You can select various measures that are important for your review, giving you a comprehensive view of trends in an easy-to-understand chart format.
Analyzing Receivables and Open Orders
In the bottom section of the dashboard, you’ll find information on the customer’s receivables. This section provides detailed data going to the open document detail, where you can understand the status of open orders and the last transactions made.
Customer 360 Dashboard can help your business a lot!
The top-bottom approach to analyzing a customer, understanding their ranking, and looking at all the details that constitute this information is critical for business success. With BI4Dynamics and Power BI, you can harness the power of data to make informed decisions.